In 2015, our founder Negin Mirsalehi, set out to share her haircare secrets and the power of Mirsalehi Honey with the world. What started with a single product, our now-iconic Honey Infused Hair Oil, has since grown into a globally loved beauty brand—one that’s inspired a decade of glow, innovation and connection.
Now, in 2025, we’re celebrating ten years of Gisou by reflecting on the ten key themes that have shaped us. This is our story–from bee garden to bottle to global beauty icon.
HONEY INFUSED HAIR OIL
The icon that started it all—our Honey Infused Hair Oil—remains our crown jewel. Powered by Mirsalehi Honey, its rich, nourishing formula delivers clinically proven hydration for 72 hours and boosts shine by 143%. Award-winning and loved globally, it’s our (not so secret) secret to healthy-looking hair!
*Based on an independent lab study using scientifically proven instrumental testing.
OUR MIRSALEHI BEE GARDEN
The Mirsalehi Bee Garden is the heart of Gisou. It’s where every drop of our proprietary Mirsalehi Honey begins its journey, and where our story continues to evolve. More than just a source of ingredients, our Mirsalehi Bee Garden inspires our approach to product development and sustainability. Carefully managed to support biodiversity and promote the welfare of pollinators, they’re a thriving ecosystem and a true haven for honey bees.
HONEY GLOW
The Gisou honey glow is for everyone. For the past ten years, we’ve bottled the natural brilliance of honey—bringing together nature, knowledge and innovation for iconic results that make you glow.
THE ART OF BEEKEEPING
For over 200 years, the Mirsalehi family has carefully passed down the art of beekeeping. Negin learned the craft from her father, who was taught by his father, and so forth. Today, Negin’s sister, Negar, is Gisou’s Beekeeper-In-Chief and continues this golden legacy by sustainably hand-harvesting Mirsalehi Honey and pampering our honey bees.
HEALTHY HAIR
Healthy hair is hair that glows. From our OG Honey Infused Hair Oil to our expanding range, including our award-winning Honey Gloss Ceramide Therapy Hair Mask, Honey Infused Hair Wash and Conditioner, and Honey Infused Hair Perfumes, every formula is designed to bring out your hair’s true potential. Whether you’re restoring moisture, taming frizz or boosting shine, our honey-powered products are crafted for real results you can see—and feel.
CREATIVITY
Creativity is in our DNA. It inspires every detail and decision involved in crafting our products, campaigns, and iconic pop-ups. We take out-of-the-box ideas and make them happen, to inspire our community to live the honey glow life.
MIRSALEHI HONEY
Every drop of Mirsalehi Honey is rich in vitamins, minerals, and antioxidants. A powerful humectant that attracts and locks in moisture for clinically proven intense hydration and instant shine. It’s the secret to our glow and the hero ingredient behind all our honey-infused products. But at Gisou, honey is more than just an ingredient—it’s a commitment. We honour its beauty benefits while putting the welfare of pollinators first, hand-harvesting only what the bees don’t need and actively supporting biodiversity by expanding pollen and nectar sources.
INNOVATION
From day one, Gisou has stood at the intersection of heritage and innovation. Every one of our products combines six generation of beekeeping wisdom with modern technology to deliver award-winning, clinically proven results. It's this balance between nature and science that keeps us growing—and glowing.
COMMUNITY
We wouldn’t be us without you. From sharing your love on social media, to inspiring our products and making our pop-ups unforgettable, you’ve been with us from the start. Here’s to another ten years of glowing, together.
Want to be part of what’s next? Sign up to our loyalty program and become part of the #GisouHive. You’ll earn credits every time you shop, refer friends or engage with us on social. Redeem them for money off, exclusive rewards, early access and more.
HERITAGE
For over two centuries, the Mirsalehi family has turned to honey for its powerful, natural benefits. Negin’s mother—a hairdresser— crafted her own honey-infused hair oil using honey harvested from the family’s bee garden. This shine-boosting, honey-infused hair oil quickly became Negin’s signature haircare ‘secret’ and in 2015, she shared it with the world. The rest is hair history.
HERE’S TO THE NEXT 10…
As we celebrate this milestone and reflect on the last ten years, we’re filled with gratitude—for our roots, our growth, and especially for you. This anniversary isn’t just about looking back—it’s also about looking ahead to more innovation, more connection, and yes, even more honey-infused beauty. Thank you for being part of our journey. We can’t wait to see where the next ten years take us—together.